About the role
A fast-growing Calgary consumer brand is looking for a Marketing Manager to take ownership of its full marketing programme and a small, talented in-house team. This is a permanent, hybrid role reporting directly to the VP of Marketing and offering significant scope to shape strategy and execution.
You'll lead digital campaign execution, content planning, brand partnership development, and performance reporting, while managing and coaching two marketing coordinators. The ideal candidate is equally comfortable building strategy and rolling up their sleeves to get campaigns live.
Key responsibilities
- Own the marketing calendar and oversee execution across paid digital, organic social, email, and content channels
- Manage and mentor two marketing coordinators, providing clear direction and professional development support
- Develop and maintain brand guidelines and ensure consistency across all customer touchpoints
- Lead agency and vendor relationships for media buying, creative, and PR
- Track and report on marketing KPIs including CAC, ROAS, email engagement, and brand reach
- Collaborate with the sales and product teams on campaign briefs, product launches, and seasonal promotions
Requirements
- 5+ years of marketing experience, with at least 2 years in a manager or team lead role
- Proven track record running multi-channel digital campaigns (Meta Ads, Google Ads, email, content)
- Strong analytical skills — comfortable in Google Analytics 4, Meta Ads Manager, and email platforms
- Experience managing creative briefs and working with designers or creative agencies
- Exceptional written communication and brand storytelling ability
Nice to have
- Experience in consumer goods, retail, or a direct-to-consumer brand
- Familiarity with Shopify, Klaviyo, or similar e-commerce and CRM tools
- Experience with influencer and affiliate marketing programmes
About Paxus Solutions
Paxus Solutions is a founder-led IT, administrative, and HR staffing firm placing professionals with top organisations across Calgary and Alberta.
This role is managed by our Marketing & Communications practice. For a confidential conversation before applying, contact us via the button on this page.